“A promise to a customer is a balance-sheet asset until it is gone — because trust lost at speed is regained slowly.”

— Professor Kai London, CISO.

Quote card by Professor Kai London reading 'A promise to a customer is a balance-sheet asset until it is gone — because trust lost at speed is regained slowly.'. From the book Trustquake.
Quote card by Professor Kai London reading 'A promise to a customer is a balance-sheet asset until it is gone — because trust lost at speed is regained slowly.'. From the book Trustquake.

A promise to a customer is a balance-sheet asset until it is gone — because trust lost at speed is regained slowly. — Kai London (Professor Kai London), CISO. Principle 2248 of 10000 from the book “Trustquake” — cybersecurity, AI security and OT resilience doctrine. Official sites: professorkailondon.com · kailondon.co.uk

Related: Principle 4748 Principle 7248 Principle 9748

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